Case studies

Impact generated for our clients

Before entering the consulting field, we accumulated experience in diverse industries and delivered measurable results for our clients.

Achieving double digits CAGR for a leading healthcare provider in China

The situation:


A leading healthcare provider in China was facing intense competition as new market entrants aggressively sought to capture market share. This led to a decline in market share, escalating marketing costs, and persistent customer complaints. The provider needed to urgently address these challenges to maintain its competitive edge and sustain growth.


The Challenges:


The healthcare provider required a comprehensive solution that included defining and executing a competitive marketing strategy, developing cost-cutting schemes, and enhancing the customer experience to regain market position and operational efficiency.



The project:


One of our team members took the lead in developing a robust marketing strategy that focused on differentiation and customer engagement. In parallel, cost-cutting measures were implemented to streamline operations and reduce unnecessary expenses. Additionally, a series of customer experience improvement activities were launched to address and mitigate the root causes of customer dissatisfaction.


The Impact:


The interventions led to remarkable results:

  • Achieved double-digit growth in market share, reversing the declining trend.
  • Cut marketing and international travel costs by 60%, significantly improving cost efficiency.
  • Reduced the customer complaint rate by 30%, enhancing overall customer satisfaction and loyalty.

Developing a LLM application for a major bio-tech company

The Situation:


A leading bio-tech company in China lost market share and faced higher costs and delays due to aggressive new competitors. They needed to regain their competitive edge and improve operational efficiency.

 

The Challenges:


The company required a strategy to enhance competitiveness, reduce costs, and boost customer engagement. Specifically, they needed an AI system to assist doctors with diagnostic reports, patient interactions, and symptom analysis, ensuring local development for cyber security.


The Project:


Our AI consulting team developed a domain-specific Large Language Model (LLM) tailored to the company's needs, with a focus on local development and deployment to ensure cyber security. The project included:


The Impact:



  • Market Share Growth: Enhanced diagnostic and patient interaction capabilities, leading to significant market share growth.
  • Cost Efficiency: Reduced operational costs by 50% through streamlined diagnostics.
  • Product Development: Decreased product development timelines by 40%, accelerating time-to-market.
  • Customer Engagement: Improved patient satisfaction by 35% through more accurate and personalised interactions.

Market entry for a healthcare solution company

The Situation:


A healthcare solution provider aimed to enter the GCC market but lacked experience and understanding of the local market and customer preferences. After making some initial mistakes, they sought our assistance.


The challenges:


While the company had top-notch solutions, they struggled to convey their benefits to local customers. They also lacked knowledge of the competitive landscape and had no clear market penetration strategy.


The Project:


We collaborated closely with the client to identify their competitive advantages and unique product positioning. We developed a comprehensive market entry strategy outlining their roadmap to enter the GCC market. Additionally, we invested in strategic business development efforts to help the client build relationships with key players in the region.


The Impact:


  • Focused Resources: The market entry strategy provided critical insights and recommendations, enabling the client to focus their limited resources on key clients and areas.


  • Rapid Relationship Building: Our strategic business development efforts helped the client quickly establish rapport with local government and major players in the region.

Market entry strategy for a major north American tech firm

The Situation:


A major North American tech firm sought to enter an emerging market with a disruptive B2C digital product.

 

The Challenges:


We were tasked with developing a comprehensive Go-To-Market strategy, focusing on understanding local market trends, competitive landscape, and consumer behaviour.


The Project:


Our team conducted extensive market research to size the addressable market, developed a robust business case, crafted compelling brand positioning, and designed a scalable product architecture. This was achieved through synthesizing internal and external data and implementing best practices.


The Impact:



  • Market Penetration: Achieved an 8% share of the target customer base within six months.
  • Revenue Generation: Generated $4M in revenue in the first six months, with a projected potential of $60M by 2025.
  • Profitability: Designed four product plans with an average profit margin of 75% per user.

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