Like most businesses, illumi was born out of market demand and emerging trends.

The demand

We noticed an increasing trend of small and medium-sized Chinese businesses seeking to expand internationally and foreign businesses attempting to enter the Chinese market. Despite their ambitions, these businesses often struggled due to a lack of competitive strategy, market knowledge, reliable resources  in foreign markets. The demand for expertise in navigating these complex markets was evident, and this gap inspired us to take action.

Trends

In today's rapidly evolving business landscape, digital transformation and AI are reshaping industries, creating unprecedented opportunities and challenges. These technological advancements are driving efficiencies, enhancing customer experiences, and enabling data-driven decision-making. As businesses seek to stay competitive, the integration of digital technologies and AI is no longer optional but essential. At illumi, we onboarded expert from this field to help your business harness the power of digital transformation and AI to achieve sustainable growth and success.

Meanwhile, The rapid development of technology has closed the information gap that once provided a competitive advantage. Consumer behaviour has undergone significant transformations, influenced by instant access to information and heightened expectations. Additionally, the complexities of international communication and global business operations have increased, making it more challenging to navigate and succeed.

In this dramatically altered business environment, companies can no longer rely on outdated methods. Instead, there is a pressing need for structured problem-solving and strategic business planning to effectively address these new challenges and seize opportunities. This approach ensures businesses remain agile, competitive, and capable of sustaining growth in an ever-evolving marketplace.

Hence illumi

We are a group of well-educated experts, each bringing a diverse background from various industries and technical capabilities. Our combined experience in international markets equips us to develop actionable recommendations backed by implementation support.

Vision

By founding illumi, we aim to bridge the knowledge gap and empower businesses to achieve their international ambitions. We are here to support you with strategic insights and practical solutions that drive success.

Mission

Our mission is to craft strategies that enable businesses to thrive both within China and overseas. We help Chinese businesses tell their stories to the world in a way that resonates, and we assist foreign businesses in understanding and penetrating the Chinese market effectively.