illumi's team comprises seasoned experts from diverse industries, each equipped with strong technical capabilities to helping businesses achieve successful international expansion and growth

Feng Li

Feng has studied and worked in more than 10 countries, bringing a wealth of international experience to the table.

With a decade of experience in the healthcare sector, Feng specialized in market entry strategy and international business development. He spearheaded initiatives to expand client's international presence across the ASEAN, MENA, and Eastern Europe regions. His initiatives in digital transformation, customer service enhancement, and team restructuring significantly improved work efficiency and patient satisfaction.

At a strategy consulting firm in Dubai, he worked for clients on projects across various industries, including tourism, healthcare, startups, oil & gas, utilities, and gaming.

He speaks Chinese (Mandarin & Cantonese), English, and reads French and Spanish. His deep understanding of global markets and passion for strategy and digital transformation position him uniquely to help businesses navigate the complexities of international expansion and achieve growth.

Feng holds an MBA from IESE Business School and a BBA from Jinan University. 

Focal industries: tourism, healthcare, technology, startups

Thomas Zhang

Thomas holds a Master's and PhD in AI for Chemistry from the University of Cambridge, following a First Class Honours Bachelor's degree in Engineering from The University of Sydney. With a strong commitment to AI for Science (AI4Sci), Thomas has published numerous articles in prestigious SCI journals.

In Guangzhou, China, Thomas led an AI team of over 20 professionals, successfully delivering AI-assisted products and services to major clients in the internet and pharmaceutical sectors.

Seeing the trend for Chinese businesses expanding overseas, Thomas is passionate about leveraging his expertise in technology to help businesses thrive in a highly collaborative global environment. His focal areas are in technology itself and the integration of technology with industry. He now offers his expertise to drive digital transformation across industries through advanced AI solutions.

Focal industries: Healthcare, Life Science, Technology, Startups

Yiting Wang

Yiting Wang is an accomplished strategy consultant with a robust background in management consulting, healthcare, and international business. With a Master of Business Administration from IESE Business School, Yiting brings a diverse and global perspective to her consulting practice.

At Yiting's recent role as a Management Consultant at one of the top 3 consulting firms in Mexico City, She successfully led projects for a North American tech firm, a TMT industry challenger, and a B2C digital product.

Prior to that, Yiting excelled in the healthcare sector as a Key Account Manager for AstraZeneca's Oncology Business Unit. She spearheaded business development initiatives, surpassing sales targets and promoting cancer education and early detection. At Sanofi, she led a team of sales representatives and developed regional marketing strategies that significantly increased sales volume.

Fluent in Spanish, English, and Mandarin, Yiting possesses strong cross-cultural communication skills. Her proficiency in data analytics tools like SQL, Alteryx, Excel, and Tableau further enhances her ability to provide data-driven insights and solutions.

Yiting is now poised to leverage her extensive experience and strategic expertise as a consultant to help clients navigate complex business challenges and achieve sustainable growth.

Focal industry: healthcare, retail, TMT

Winnie Chen

Winnie is a seasoned strategy consultant renowned for her expertise in strategic management across industries. With an MBA from INSEAD specializing in strategy and entrepreneurship, and a Master of Science in Structural Engineering from The University of Hong Kong, Winnie brings a unique blend of technical and strategic acumen to her clients.

Her extensive experience spans healthcare consulting, startups, and large-scale infrastructure projects. Winnie excels in market sizing, market entry strategies, competitor analysis, and policy research. As a Chartered Engineer in the UK, she has collaborated with 500 Fortune C-suite executives to develop robust business strategies, spearheaded metro project proposals, and initiated cost-saving automation studies. Her leadership in managing high-quality consulting services for numerous building projects and mentoring young engineers underscores her commitment to excellence.



Winnie also actively volunteers as a management consultant for NGOs in China and is the founder of the "Union of Hong Kong Engineers," supporting young professionals in their career growth.

Fluent in English, Mandarin, Cantonese, and Korean, Winnie leverages her extensive network in the Middle East and APAC markets to deliver strategic insights and practical solutions for her clients' most pressing challenges.

Focal industry: healthcare, energy, infrastructure, NGO, startups

Haseeb Sheikh

Haseeb Sheikh is a seasoned strategy consultant with a diverse  background in consulting, engineering, and venture capital. Holding an MPhil in Industrial Systems, Manufacturing, and Management from the University of Cambridge, where he graduated with merit, and a First Class Honours BEng in Chemical Engineering from Queen Mary University of London, Haseeb combines strong academic credentials with extensive practical experience.

Haseeb worked in strategy consulting firm in Dubai as a Venture Capital Consultant across the UAE and UK. He has successfully led high-impact projects. His role involved market sizing, competitor benchmarking, customer journey mapping, and leading expert consultations, demonstrating his proficiency in creating and validating strategic business models.

Haseeb was born and raised in the UK with strong cross-cultural communication skills. His technical expertise spans SQL, PowerBI, MathCAD, MATLAB, Aspen, Excel, and more, enabling him to provide data-driven insights and solutions.

With a robust background in strategy development, market analysis, and digital transformation, Haseeb Sheikh is now poised to leverage his skills and experience as a freelance consultant, helping businesses navigate complex challenges and achieve sustainable growth.

Focal industry: Energy, manufacturing, healthcare, startups

Ella Yang

Ella is a management consultant with a rich background in law and business strategy. Holding dual master's degrees in U.S. Common Law and Chinese Law from Peking University, along with a bachelor's degree in Translation and Interpretation from Beihang University with great skills in legal analysis and cross-cultural communication.

Ella has worked on project from a PE firm in DIFC, and in law court and administration bureau of DIFC. Her career has provided her with extensive experience in legal research, strategic planning, and business development. With proven ability to conduct thorough legal analyses, manage regulatory compliance, and support strategic business initiatives, Ella helps her clients navigate complex legal frameworks and delivering strategic insights.

Fluent in Mandarin and English, Ella excels at bridging cultural gaps and providing comprehensive insights into both Eastern and Western business environments. Her adeptness with data analytics tools allows her to offer data-driven solutions that are both strategic and practical.

Ella is eager to leverage my diverse background and expertise to help clients tackle their most pressing business challenges and achieve sustainable growth in today’s competitive international market.

Focal industry: healthcare, finance, fintech

Shawn Zhu

With over three years of experience in finance industry, Shawn specialises in healthcare and biomanufacturing sectors, focusing on investment opportunities and risk evaluation. He has independently completed over 500 project evaluations and managed post-investment processes, significantly impacting project success and investment returns.

At MSA Capital (a Abu Dhabi-based PE firm) as a Senior Investment Manager, Shawn researched healthcare and biomanufacturing sub-sectors, identified high-potential projects, and provided strategic investment suggestions. His initiatives helped the fundraising team secure preliminary cooperation intentions and promoted biological manufacturing as a key investment area.

Prior to his investment career, Shawn worked for a consulting firm on projects across various industries, including healthcare, medical devices, and biopharmaceuticals. His extensive industry research and due diligence facilitated informed investment decisions and successful project outcomes.

Shawn holds a Ph.D. in Basic Medicine from Peking University, enhancing his expertise in finance and tax law.

Focal industries: healthcare, biomanufacturing, medical devices, biopharmaceuticals

Juan Alcalá Zamora

With extensive experience in consulting industry, Juan has supported top firms like Kearney, Roland Berger, and LEK in over 10 commercial due diligence projects across various industries. He has directed digital transformation initiatives, defined go-to-market strategies for healthcare products, and developed predictive tools for client retention in the FoodTech sector.

As a Strategic Advisor at Oportuna Capital in Barcelona, Juan built comprehensive LBO models and developed algorithms to rank acquisition targets, optimising the search fund's efforts. Previously, as Chief of Staff at Amperand, he led negotiations and launched business operations across multiple European cities, securing significant recurring revenue and navigating the complexities of COVID-19 mobility restrictions.

During his tenure at Strategy& (PwC) in Madrid, Juan spearheaded HR, Operations, and Finance projects in post-merger integrations, achieving significant synergies and supporting major corporate transactions. His earlier role as a Transportation Consultant at AECOM in London involved overseeing the implementation of a £4.2bn urban sewage project for Thames Tideway Tunnel.

Juan holds an MBA from IESE Business School and an MEng in Civil Engineering from Universidad Politécnica de Madrid. He is fluent in English and Spanish, with intermediate proficiency in French and beginner-level German.

Focal industries: healthcare, transportation, venture capital

Dr. Martin Lockstrom

With 20 years of experience across industry, consulting, and academia, Dr. Lockstrom specializes in strategic operations management. He has founded four business ventures in the USA and China and has worked extensively in the automotive, machinery, and other discrete manufacturing industries. His expertise in supply chain modeling and optimization has been widely recognized and utilized in the industry.

At various educational institutions including Xi’an Jiaotong Liverpool University and Skema Business School, Dr. Lockstrom has developed over 20 course modules for Accenture Supply Chain Academy and Accenture Finance Academy. He has published more than 50 academic and practice-oriented papers and book chapters, and has made over 80 conference appearances.

He speaks Swedish (native), English (fluent), German (fluent), and Chinese (intermediate). His deep understanding of global markets and passion for operations management uniquely position him to help businesses enhance their supply chain and operational strategies.

Dr. Lockstrom holds a Ph.D. from European Business School, Germany, an M.Sc./B.Sc. in Industrial Engineering and Management from Chalmers University of Technology, Sweden, and a C.P.M. from the Institute for Supply Management, USA.

Focal industries: automotive, machinery, discrete manufacturing